How Autoresponders Work
An autoresponder is an application or device that provides a way for you to reply to email even when you are away from your computer. Individuals and businesses use autoresponders as an answering machine for email messages and to increase the client base to an online business. Autoresponders can be implemented in your existing email client, domain name account and Web hosting server space or you can obtain autoresponder services online from a reputable autoresponder service provider.
How Autoresponders Work
Autoresponders are used for a wide variety of different purposes some of which include business use, personal use, and list building for online businesses. Autoresponders can be created for business organizations through a UNIX command that is created on the email client server or you can obtain your own autoresponder through an autoresponder service.
- Organization Use: Individuals who work for organizations can use an autoresponder to prevent email messages from piling up while they are on vacation or out of the office. Many email clients have the autoresponder built in and you can configure it to respond to your incoming messages with commands that tell the autoresponder what actions to take when the messages arrive in your Inbox.
- Online Business: Online business owners use autoresponders to simplify and automate tasks that otherwise would take up a lot of time to complete. For example, let's say an online business sells a massive amount of products on a daily basis or receives an influx of orders. They can set up a thank you message or order confirmation on the autoresponder service and then command the service to automatically respond to the customer.
- Large Companies: Large companies that have a massive amount of emails on a daily basis that require replies, can use a bulk series of autoresponders to automatically answer questions or redirect the sender to appropriate location where the issue can be addressed.
- Marketing Strategies: Many businesses use an autoresponder service as a marketing strategy to keep in touch with their existing client base and to obtain new clients. For example, if an online business distributes a monthly newsletter it can set up the newsletter on the autoresponder and then set the timer to distribute the newsletter to their opt-in list on a certain date and time.
Online business owners can also use an autoresponder to grow their existing client base by offering high quality free information online and then adding the autoresponder address at the end of the information. When the person clicks on the autoresponder address they automatically receive more detailed information that is relevant to the information they just reviewed.
The type of autoresponder you choose will depend upon individual needs and the purposes for which the autoresponder will be used.