The Importance of Using a Website Authentication Tool

Scam websites are increasing in numbers on the Web and being hijacked to a malicious website can do a lot of damage to your PC as well as your personal identity. Search engines are no exception to the rule when it comes to clicking on a dangerous website because they are unable to determine whether or not a site is malicious based on the link and the site description. This is why it is helpful to use a website authentication tool.

What is a Website Authentication Tool?

A website authentication tool can provide you with information about the safety of a website before you actually visit the site. A website authentication tool helps to protect you, your browser, and your PC by performing the following functions:

  • Internet Scans: A website authentication tool is capable of scanning the Internet for what websites are safe and what ones are potentially malicious. It performs the scans on a regular basis and then creates a database of all of the websites. In addition to the database it creates, it also keeps track of consumer complaints regarding malicious website activity and the URL address of the website in question. This way there is a good balance of automated activity and human interaction.
  • Advanced Scanning System: Website authentication tools are capable of performing advanced scans of websites and their usual activity. The tool can determine if the website engages in spamming practices, uses excessive pop-ups for advertising and other uses, and checks to see if the content in the downloads are safe and free of viruses and malware.
  • Affiliate Site Checks: Affiliate sites are product websites that other websites link to for the purpose of earning a commission for sending people to the site to buy products or services. A website authentication tool can check these sites and their links to affiliates to ensure that the links you are clicking on are not deceptive.

How Do You Use a Website Authentication Tool?

Antivirus programs such as McAfee provide website authentication tools. When you download the antivirus program, depending upon the package you purchased, a website authentication tool will accompany the download. The tool will position itself on your browser toolbar to provide advice on websites that you pull up in the search results.

When the search engine returns your results, you will see an icon next to each link indicating whether or not the site is trustworthy or if it is a site in question. When you place your mouse cursor next to the link, the site advisor window will appear to inform you about the status of the website before you click on the link.

It is a good idea to employ a website authentication tool because it can help to prevent disasters before they happen. Even the best antivirus program cannot always keep hackers from exploiting vulnerabilities in your browser, so the added protection is well worth it.

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Identity theft comes in many forms.

A person\92s identity can be 'borrowed' for the purpose of creating fictional credit cards or a person\92s entire identity can be usurped to the point where they can have difficulty proving that they really are who they claim to be.

Up to 18% of identity theft victims take as long as four years to realize that their identity has been stolen.

There are many ways to protect your personal identity and many steps you can take to prevent your identity from being stolen:

*Never give out unnecessary personal information
*Never provide bank details or social security numbers over the Internet
*Always remain aware of who is standing behind you when you type in your personal credit codes at ATM machines and at supermarket checkout swipe machines.